Social media marketing puts your brand where shoppers already spend time. The Forbes Business Council article “The Power of Social Media in Modern Marketing” (Oct. 9, 2024) notes that brands that share clear, audience-first posts, partner with credible creators, and respond quickly to comments see stronger engagement and higher sales. Start with one goal such as raising awareness or driving sign-ups then tell short, authentic stories and review your likes, clicks, and shares each week to learn what works. Small, steady tweaks turn casual scrollers into loyal customers and help more carts reach checkout. Forbes
